MBA with specialisation in Product Management
A 2 years fully residential programme designed for graduates, preferably of STEM background and having 2 to 4 years of full time industry experience.
Admissions
The traditional MBA does not cut it anymore
Nor does a certification course in product management. Today, businesses across the board are realising that the fundamental unit of value delivery to the end consumer, is the digital product. A new breed of MBA, who speaks for digital product in the meeting room, is needed.
HSB’s 3 track programme
The General Management track will be taught by pedigree faculty from top IIMs and B-Schools.
The Product Management track will be taught by reputed international faculty, and domestic practitioners. The unique Capstone course, integrating Technology, Design and Business, requires HSB students to work with peers from Computer Science and Design programs at JKLU, thereby simulating the real-world experience of Product Management.
The Leadership track covers several work & life skills, while focusing on “thinking-communicating-leading”.
Leaders speak
Haragopal Mangipudi
Global Board Member, ISPMA
Former Head, Infosys Finacle
“Some 15-30 years back, it was said every board should have a chartered accountant from a risk perspective. Now, you need a digital product manager on every board, because they have a digital manifestation and engagement with customers.”
Hans-Bernd Kittlaus Chairman, ISPMA (International Software Product Management Association
“The software product management (SPM) role is pretty well established in software organisations. The role is now getting established in more and more industries. They are realising that software is becoming the no. 1 value driver in their products.”
Spurthy Dharanikota Assistant Professor, Information Systems, IIM Bangalore
“Recently, I asked my PGP students what they are looking for in placements, almost 70% said product management. It’s the highest paying job, almost. Data science has been called the sexiest job of the 21st century, but I think it’s being slowly replaced by product management.”
Build for enterprises at IT companies* like
Drive the online gaming revolution at organisations* like
Programme details
Year 1
- Managerial Computing
- Coding – SQL, Python, R
- Introduction to Organizational Behavior
- Financial Reporting & Analysis
- Business Statistics
- Marketing – I & II
- Market Research Methods
- Product Management – I & II
- Design Thinking
- Introduction to UI/UX
- Digital Marketing
- Database, AI, Cloud, Blockchain
- Domain-specific PM workshops – I
- Business Strategy – I & II
- Introduction to Micro Economics
- Preparation for PSPO 1 certification
- Integrating Technology, Design, & Business
- Data Visualisation & Storytelling
- Qualitative Analytics for Business Managers
- Operations Management
- Introduction to Macro Economics
- Think Communicate Lead – I, II & III
- Professional Scrum Product Owner Certification (PSPO 1)
- 2-Months Summer Internship with Large Enterprises
year 2
- Start-Up Boot Camp
- 4-month Live Project with Startups (Opportunity to build a product portfolio)
- Foundation of e-Commerce
- Consumer Behaviour
- Digital Transformation
- Domain-specific PM workshops – II
- Leadership and Change Management in Organisations
- Supply Chain Management
- Advertising & Brand Management
- Corporate Law
- Building an e-Commerce Business
- Data Analytics
- M&A, Valuation, PE
- Appreciation of Product Design – Boot Camp
- Competition & Strategy
- Deep Tech & Product Management (taught in Metaverse)
- Think Communicate Lead – IV, V & VI
USP of our programme
1. Learn-Apply-Build
Students will apply classroom learning through assignments using the virtual lab that houses the latest software & tools.
2. Build Your Own Product Module
HSB students will collaborate with their counterparts in CS and Design courses. Each such group will start with a given problem and come up with an MVP.
3. Integrating Technology-Design-Business
A unique convergence of three streams reflected in the course structure.
4. Leadership Track – Think Communicate Lead
30 teaching hours per trimester will focus on critical thinking, structured writing, presentation skills, teamwork and leading without authority.
USP of our programme
1. Learn-Apply-Build
Students will apply classroom learning through assignments using the virtual lab that houses the latest software & tools.
2. Build Your Own Product Module
HSB students will collaborate with their counterparts in CS and Design courses. Each such group will start with a given problem and come up with an MVP.
3. Integrating Technology-Design-Business
A unique convergence of three streams reflected in the course structure.
4. Leadership Track – Think Communicate Lead
30 teaching hours per trimester will focus on critical thinking, structured writing, presentation skills, teamwork and leading without authority.
Corporate partnerships
HSB’s MBA will pave your way to the corner office in digital native businesses. It will equip you to scale & grow organisations and pilot digital revolution in various domains like IT & ITES, Technology & Product, Banking & Fin Tech, E Commerce, HealthTech, EdTech, Gaming, Retail, B2B, D2C etc
Large enterprises onboarded
These enterprises are participating in the traditional, 2 month long Summer Internship Programme during April – May 2025. Discussions are underway with several other storied large enterprises across the domains listed.
Start ups onboarded
These Start Ups are participating in the 4 month long, Full Time, Live Project Course during June-September 2025. Discussions are underway with several other well-funded Start-ups across verticals.
Recruiters at JKLU
Industry Consultative Committee
Staying true to its stated DNA: Agile, Tech-Savvy, Contemporary & Responsible, HSB is constituting this Committee at the very outset with like-minded partners from Industry, both Large Enterprises and Start Ups. The objective is to collaborate with and guide HSB on an ongoing basis in the development of India specific cases, experiential pedagogy, and in contemporizing the curriculum.
Scholarships/
Financial Aid
HSB has a dedicated financial aid policy in place to ensure that students from every stratum of society find management education within their reach. Need-based aid shall be provided to interested students after an assessment of the financial position of their family.
Other criteria(all-inclusive tuition fee)
₹ 20 lakh
deadline
2023-24*
How to apply?
The admissions process is rigorous and selective, but also highly attentive to each individual and the qualities they will bring to the cohort.
